![]() ![]() PopClips was preceded by the video Elephant Parts (which won the first ever Grammy Award for Music Video), and followed by a second series titled Television Parts, both of which Nesmith hosted and produced. With Michael Nesmith, Bill Martin, Lark Geib, Robert Ackerman. Elephant Parts was an early home video available to consumers and would win the first Grammy Award for a music video. released the home video Elephant Parts, a long-form video featuring various comedy skits and music videos. The channel's owners at the time, Warner Cable, wanted to buy the name and idea, but instead, according to Dear, "they just watered down the idea and came up with MTV." Elephant Parts: Directed by William Dear. It was during this time that Nesmith began to develop music videos, produce PopClips. The program was broadcast weekly on the youth-oriented cable television channel Nickelodeon in late 1980 and early 1981. Besides Harrison, the production team was made up of Bruce "Buz" Clarke, Keith Cornell, Marybeth Harris, and Leslie Chacon. Joanne Rodanne Marketing Strategies of Detroit Car Makers In 1981, Michael Nesmith (well-known for being the heir to the Liquid Paper empire, inventing MTV, and other things) released Elephant Parts, which went on to win the first Grammy Award for Video of the Year. With an infinity cyclorama as the background, set flats were made from the Styrofoam packing used to ship laserdisc players and 3/4" video decks. 'Pop Clips,' he knew, was scheduled for a late March premiere. Well feature that another time either here or at Saturday Morning Archives. Production began in the spring of 1979 at SamFilm, a sound-stage built and operated in Sand City, California by Sam Harrison, a Monterey Peninsula College instructor with a motion picture background. Prior to Elephant Parts, Nesmith, funded by the money from his mothers invention of Liquid Paper (now made by a major company), had developed a music video series for Nickelodeon, PopClips, which ran from 1979-80. įormer Monkee Mike Nesmith conceived the first music-video program as a promotional device for Warner Communications' record division. PopClips is a music video television program, the direct predecessor of MTV. Elephant Parts is one hour long and features five full length music videos, including the popular songs Rio, and Cruisin, which featured wrestler Steve.
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